SF Climate Week
Branding, Strategy, & Design
Brandpoints
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Brand Guidelines
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Brand Strategy
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Logo Design
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Culture Deck
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Printed/Digital Collateral
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Social Media Content
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Website
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Event planning and hosting
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Outdoor Advertising
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Sizzle Video
SF Climate Week is a series of events gathering diverse climate organizations, leaders, and the broader community working at the intersection of climate action & Innovation. Serotonin is the creative firm of record for all strategy, branding, marketing and design efforts.
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The story behind the SF Climate Week brand is one of teamwork, creativity, and commitment to visual storytelling to elevate what would become one of the largest climate summits on the west coast. What started off as a chance encounter between two Climatebase Fellowship alumni ended up turning into a collaboration that would pave the way for SF Climate Week’s iconic brand.
After ideating SF Climate Week and taking an initial stab at creating a visual brand, Climatebase CEO and co-founder Evan Hynes pitched Morgan Campbell on taking the reins of leading SF Climate Week as part of her role as Director of Partnerships at Climatebase. Shortly after, Morgan reached out to Casey Hogue, founder of Serotonin Creative Consultancy and a Climatebase Fellowship alumni. She realized the potential in collaborating with Casey and his team to go beyond Evan’s initial iteration and create a bold, vibrant brand for SFCW — and do so all in just over six weeks.
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SF Climate Week is a decentralized climate gathering organized by and for the community. They facilitate a week full of diverse, multidisciplinary events where organizers and supporters can connect, exchange ideas, and foster climate change.
Fully fleshing out and integrating a robust brand on such a tight timeline was a challenge, but one that paid off. The inaugural year of SF Climate Week in 2023 was a whirlwind of excitement and action, with SFCW attracting over seven-thousands attendees and hosting over 100 events.
This creative effort resulted in a comprehensive brand guide, a crucial tool for maintaining consistent, professional communication. It streamlined everything from creating sponsorship decks to engaging with volunteers and internal team members. Despite having only taken place once before, SF Climate Week presented itself as being established and even more legitimate in its second year, inspiring confidence and rallying participation from the 700+ climate organizations and 18k attendees that attended SFCW 2024 — more than double the number of attendees from year 1.
The story of SF Climate Week and its partnership with Serotonin Creative demonstrates the power of collaboration and strategic brand building in the climate space. The partnership between Serotonin Creative Consultancy and Climatebase to produce the SF Climate Week brand was more than just a branding exercise; it was a union of innovative minds committed to climate action, fueled by the urgency and our collective commitment to collaboration that the climate crisis demands.
As SF Climate Week enters its third year, the brand continues to evolve, shaped by feedback and experiences from the previous years.
Year over year stats
2
Years
40%
Increase in Events
60%
Increase in Organizations
70%
Increase in Attendees
Reflecting on the process, Casey remarked, “Doing this foundational work upfront sets an organization up for success and ultimately becomes rocket fuel for growth.” Morgan added, “I learned the immense importance and power of branding. It’s not just about visuals; it’s about aligning your brand with your mission and values, creating a cohesive story that people can connect with and draw inspiration from.”