BEAM Circular
Branding, Strategy, & Marketing
BEAM Circular is working with industry, government, community, and educators to advance solutions that transform organic residues and byproducts from the food and agriculture system—such as orchard trimmings, nut shells, food scraps, and livestock waste—into everything from building materials to renewable energy to industrial chemicals to consumer goods.
Brandpoints
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Brand Guidelines
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Brand Strategy
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Logo Design
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Printed/Digital Collateral
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Website Design and Oversight
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Video Production
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Photography/Videography
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Event Production
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Social Media Content
Transforming Waste into Opportunity
Together with the communities of the North San Joaquin Valley (NJSV), BEAM Circular is rethinking our relationship with waste. The NSJV is a leader of American agricultural production and food processing, but some of its most promising resources are discarded every day. BEAM Circular is working with industry, government, community, and educators to advance solutions that transform organic residues and byproducts from the food and agriculture system—such as orchard trimmings, nut shells, food scraps, and livestock waste—into everything from building materials to renewable energy to industrial chemicals to consumer goods. In the process, we will catalyze the fledgling circular bioeconomy on an unprecedented scale and demonstrate a new model for economic resilience, inclusion, and environmental stewardship.
Serotonin partnered with BEAM Circular early on, developing their brand guidelines, comms strategies, collateral,
and photo/video library positioning them for early stage growth and exposure.
The BEAM Circular effort will continue to create an unparalleled ecosystem of support for circular bioeconomy R&D and industry activities, addressing barriers to scale for the sector’s most promising opportunities and establishing the NSJV as a regional model and backbone for the future of sustainable biomanufacturing.
Results and Impact
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Successfully launched brand identity from scratch, creating a unified look and feel across all Brandpoints®.
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Delivered a website and NSF Grant Accelerator landing page that have become essential tools for partnership development and funding opportunities.
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Elevated BEAM’s visibility through targeted materials and high-quality photo and video content.