top of page
Modesto_Banner-min.png

City of Modesto, CA

Creative Strategy, Marketing, & Communications

City of Modesto Logo Black

Serotonin supports the City of Modesto with multiple communications campaigns, including the development of comprehensive brand guidelines, economic development collateral, ADA compliance, and the award-winning Camp2Home documentary and campaign. These efforts amplify Modesto’s commitment to community-focused initiatives, such as providing pathways to self-sufficiency for individuals transitioning out of homelessness.

Brandpoints

®

  • Brand Guidelines

  • Economic Development collateral

  • Infrastructure guidance and communications

  • ADA Compliance Consulting

  • 1 Long-form Documentary

  • 11 Short-Form Videos

  • Social Media Content

  • Event Production

City of Modesto Brand Guidelines Cover with Image of State Theatre and Page Outlining Brand Anchors

City Brand Development

Created comprehensive brand guidelines to unify the city’s visual identity and communications, ensuring consistency across all campaigns and materials.

City of Modesto Brand Guidelines Cover with Image of State Theatre and Page Outlining Their Story with Historic Home
City of Modesto Brand Guidelines Page Outlining Brand Voice Attributes
Camp 2 Home Poster with Colorful Illustration with Diverse People
Serotonin worked with the city to produce an impactful multimedia campaign that included 11 short-form videos, a long-form documentary, social media content, and a dedicated website. 
 
The campaign highlighted the human stories behind the Camp2Home initiative and showcased Modesto’s innovative approach to addressing homelessness.

Watch the Full Film

Screenings and Awards

State Theatre Logo

North American Premiere

The State Theater

Modesto, CA

March, 2024

Official Selection New York Tri-State International Film Festival, Camp2Home

New York Tri-State International Film Festival

Official Selection

March 28, 2024

Official Selection Awareness Festival 2024

Awareness Festival

Official Selection

August 31, 2024

Official Selection Life Fest Film Festival XXV

Life is Short - Festival of Shorts

Official Selection

November 7, 2024

4th Annual Anthem Awards Gold Winner

Anthem Awards

Gold Winner: Diversity, Equity & Inclusion category for Community Engagement 

New York, NY

November, 2024

4th Annual Anthem Awards Bronze Winner

Anthem Awards

Bronze Winner: Public Service for Awareness

New York, NY

November, 2024

Results and Impact

  • The Camp2Home documentary was awarded Best Documentary Short at the NYTS International Film Festival.

  • Increased awareness and community support for the Camp2Home initiative.

  • Enhanced the City of Modesto’s ability to attract economic development opportunities through cohesive branding and compelling collateral.

  • Fostered stronger connections between the city and its stakeholders, highlighting Modesto’s commitment to addressing homelessness with innovative solutions.

Economic Development Collateral

Designed high-quality printed and digital collateral to support the city’s efforts to attract businesses, investments, and community partnerships.

City of Modesto Economic Opportunity Brochure titled "Grow in California's Heartland"
bottom of page